public speaking - 10 tips

Many of the events we run are preceded by, or interspersed with, presentations. These can be talks by managing directors, CEOs, brand experts, a whole array of people from the corporate world.

Whenever we watch these presentations we're always struck by how relaxed most of our clients seem to be when it comes to public speaking. In one of the most overquoted pieces of (American) research in recent times, it was found that people rated the fear of public speaking over the fear of death. So what are our clients doing to get over these jitters?

If you are in the event industry, or the main host for a corporate event, at some time in your life the likelihood is you will need to stand up in a room full of people and engage them with your words, body language and message.

Here are our top tips for public speaking:

1. Remember the 6 p's. Proper planning and preparation prevents poor performance.

We think this phrase was coined from the military, and we like it. We sometimes put it another way - know the room, your audience and your material.

2. Tell them what you are going to tell them, tell them, then tell them what you told them.

After you've drafted your speech or presentation ask yourself whether your purpose and theme is clear?

3. Visualise success.

The English Rugby player, Johnny Wilkinson, has said that he visualises the ball flying through the post when he takes the drop kick for goal. The same principles apply for public speaking.

4. Project.

If people can't hear you, it's fair to say that's a bad start. Actors talk about 'throwing' their voice to the back of the room. When you are talking, project your voice, and if you don't think you are going to be loud enough, look at alternatives (a PA system etc).

5. Be succinct.

Remember the well known letter beginning with the line 'my apologies for such a long letter; I was too busy to write a short one.' Editing is an art, wield your scissors wisely.

6. Don't blame the audience for your mistakes.

Given a bad presentation? The temptation may be to blame your audience, but don't. Having the ear of a group of people is a privilege. Sit down, think about what you could have done better and work on it for next time.

7. Be careful with Dutch Courage.

Considering a tipple or two before your opening gambit? Alcohol can slow you down, make you woozy, and at worst make you think you are more amusing than you actually are! In corporate wine tastings and other alcohol related events for instance, it's most safe to hold off the drink until your presentation is complete.

8. Think about public speakers you admire.

This is a very useful and simple technique. Whilst you should never ape anyone else, it always helps to think of public speakers who have captured your imagination. What did they do that was so clever? How could you incorporate what you've learnt from them into your own presentation?

9. Care about your subject.

There's nothing more dull than listening to someone who's just not interested in what they are talking about. When was the last time you listened to someone who loved what they did? How much of a difference did it make to their presentation?

10. Remember people want you to succeed.

There's nothing wrong with the occasional mistake. It reminds people you are actually a human being. If you trip up in your presentation, take comfort in the fact that nobody likes someone who is too perfect!
Pip Martin manages and produces International, UK-wide and London wine tasting games and other specialist events for the corporate events industry.